By far the most significant event in the history of amaetur photography was the introduction of the Kodak 1 camera in Invented and marketed by George Eastman — Upon that time, the Kodak was a simple box camera that came loaded with a exposure roll of film, so when the roll was finished, the entire machine was sent back to the factory and reloaded then returned to their customer when the first roll was being processed.
However, what really happened at Kodak is much more complicated — and instructive. After decades of being an undisputed world leader in film photography, Kodak built the first digital camera back in Moreover, it obscures some important lessons that other companies can learn from.
To begin with, senior leaders at Kodak were acutely aware of the approaching storm. I know because I arrived at Kodak from Silicon Valley in mid, just as digital photography was taking off. Management was constantly tracking the rate at which digital media was replacing film.
But several factors made it exceedingly difficult for Kodak to shift gears and emerge with a consumer franchise that would be sustainable over the long term.
Not only was a major technological change upending our competitive landscape; challenges were also affecting the ecosystem we operated in and our organizational model. Ultimately, refocusing the business with so many forces in motion proved to be impossible.
Over the course of more than a century, Kodak and a small number of its competitors had developed and refined manufacturing processes that enabled consumers to capture and preserve images for a lifetime.
Color film was an extremely complex product to manufacture. Wide rolls had to be changed over and spliced continuously in real time; the coated film had to be cut to size and packaged — all in the dark.
With film, the entry barriers were high. Only two competitors — Fujifilm and Agfa-Gevaert — had enough expertise and production scale to challenge Kodak seriously.
The transition from analog to digital imaging brought several challenges. First, digital imaging was based on a general-purpose semiconductor technology platform that had nothing to do with film manufacturing — it had its own scale and learning curves.
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Kodak came up with a self-service solution in the form of two kiosks that handle all aspects of developing and printing images, whether from film or digital sources. but consumers still primarily view Kodak as a company that sells film.
"We don't. As a global company, Eastman Kodak Company (Kodak) provides hardware, software, consumables, and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. This paper presents a Berkeley Research case study analysis and case solution of a strategic management and marketing Harvard Business School case study () by Gavetti, Henderson, and Giorgi on Eastman Kodak company and the digital revolution in photography.
Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets.
Eastman is faced with such a challenge and this case study examines its approach so far.
Download PDF Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. Case 28 "The rise and fall of Eastman Kodak: tutor Expertsolution Assume that you have been hired by Kodak as a business consultant to recommend a new corporate-level strategy for the company to improve declining sales, increase profitability, and expand the company to the Cloud service industry.